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Tea maker Ito En to sip sweet profits as Asia enforces sugar tax

Japanese company's unsweetened green tea in sync with health-conscious trends

Ito En's new design for its mainstay green tea product Oi Ocha has buoyed sales in Japan.

TOKYO -- Riding on the success of its newly designed bottles and a growing appetite for Japanese cuisine abroad, tea maker Ito En is rolling toward its second straight record net profit. But the sweet news does not stop there. The Tokyo-based company is about to get an unexpected tail wind from the spread of sugar taxes, especially in Southeast Asia.

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