TAIPEI -- U.S. chip titan Intel is challenging Taiwan Semiconductor Manufacturing Co. in the contract chipmaking segment with plans to ramp up production capacity and win over Apple and other key global clients from its Asian rival.
CEO Pat Gelsinger said on Wednesday that Intel will expand chip production capacity in the U.S. and Europe, and offer "world-class manufacturing services" to woo customers such as Apple and Qualcomm, two key customers of TSMC.
Intel's entry into the foundry segment -- the business of making chips for other companies -- comes just over a month after Gelsinger took over as CEO and marks a major strategic shift for the company, which for decades has reserved most of its production capacity for its own use. It also comes as the global tech industry grapples with a severe shortage of semiconductors.
Intel said it plans to spend roughly $20 billion between now and 2024 to build two chip facilities in Arizona. Construction will start immediately and production begin in 2024, according to the company. It will also set up an independent business unit, dubbed Intel Foundry Services, that will report directly to Gelsinger as part of the new growth strategy. The U.S. chip giant said it will continue to expand its production footprints in America, Europe and elsewhere, and will choose locations for that expansion within a year.
The planned expansion in Arizona will compete directly with TSMC, which will start construction of a $12 billion plant in the state this year. Both projects are intended to serve U.S. and global clients. TSMC has been the sole iPhone processor maker since 2016, and started to manufacture Apple's in-house designed CPUs for MacBook computers since last year, while Intel was losing market share. The Taiwanese chip manufacturer also often splits orders with Samsung to produce high-end mobile processors for Qualcomm.
"We are going to some ... people like Qualcomm, who might have been more competitive before," Gelsinger said in an online group interview. "We also will pursue customers like Apple."
Intel said it will also target cloud service provider customers -- which could refer to players including Google, Amazon and even Alibaba Group Holding, which are all customers of TSMC.
"The strategy that we are laying out is one that actually gives great opportunities to partners, and in some cases, there may be some 'co-opetition,'" Gelsinger said, referring to a mix of cooperation and competition.
TSMC told Nikkei Asia it will not comment on the plans of Intel, which it described as a "longtime customer."
TSMC's shares closed more than 3% lower on Wednesday following Intel's announcement that it will enter the foundry business -- a segment where the Taiwanese chip manufacturing giant controls more than 50% of the global market.
While Intel has unveiled bold plans, however, analysts say it will not be easy to quickly win over major customers.
"We understand that to regain technology leadership, the new Intel CEO has no choice but to invest more, and entering the foundry business again is an attempt to get more customers to share the cost," said Mark Li, a veteran semiconductor analyst with Bernstein Research. "However it could be challenging as it needs to catch up on technology development while continuing to attract meaningful customers."
Intel previously tried to challenge TSMC in 2016, when the U.S. company counted LG Electronics and others as its customers. Delays to Intel's production technology starting in late 2018 derailed that earlier attempt.
Last July, Intel pushed back the debut of its most advanced chip tech -- known as 7-nanometer process technology -- to at least late 2023, leaving it trailing key Asian rivals TSMC and Samsung in the battle for semiconductor production leadership. The smaller the nanometer size, the more advanced and powerful the chips.
Li also pointed to potential conflicts of interest and competition as some customers that Intel hopes to serve -- such as Amazon, Cisco, Ericsson, Google, IBM and Microsoft -- are also developing their own chips. "If Intel builds customized chips for them, that will compete with Intel's own chip offerings in data center servers and networking equipment," he said.
Arisa Liu, an analyst with Taiwan Institute of Economic Research, said Intel can expect generous government support for its new strategy. "Intel will surely have government backing, as the country has prioritized semiconductor manufacturing and linked it to national security. ... However, it remains to be seen whether Intel can offer cost-efficient solutions to other chipmakers and provide services to different chip developers."
U.S. Secretary of Commerce Gina M. Raimondo praised Intel's investment plan in Arizona, saying it will help "preserve U.S. technology innovation and leadership, strengthen U.S. economic and national security."
Intel's CEO on Wednesday said the company will build CPUs for computers and servers using its 7-nanometer technology in 2023, but also confirmed it will outsource some key production to TSMC for product lineups that year.
Gelsinger, who was tapped in January to help arrest a decline in Intel's global market share, said the company will continue expanding partnerships with multiple contract chipmaking providers, including TSMC, Samsung, United Microelectronics and GlobalFoundries.