Oppo warns to expect more frequent chip supply shortages

China smartphone maker aims to join world's top three within a few years

20210312 Oppo

An Oppo store in Shanghai. The brand is aiming to take market share from embattled rival Huawei. © Getty Images

CHENG TING-FANG and LAULY LI, Nikkei staff writers

TAIPEI -- Oppo, the world's No.4 smartphone maker, has said the world could face a so-called new normal of chip supply shortages over the next few years as demand is driven higher by 5G and other data-driven technology.

"Demand is explosive. The world's demand for computing power is so strong and the consumption of data is enormously growing. ... Production capacity is constantly running behind," Scott Zhang, Overseas Business Lead for Oppo, told Nikkei Asia in an interview.

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