ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Technology

ASIA'S NEXT VANGUARD 2014: AutoNavi's Cheng ready for fight

Cheng Congwu, CEO of AutoNavi Software

SHANGHAI -- Noodles give Cheng Congwu a chance to talk business. The busy CEO of AutoNavi Software, a major Chinese location information service, Cheng often talks with his colleagues about the future of his country's Internet industry while slurping ramen at lunchtime.

     As a child, Cheng walked through a mountain path to school, carrying his younger sister on his back. After study, he cut firewood for use at home. His formative years, spent in a mountainous area of Hubei Province, helped give him the strength he needed to endure the trials and tribulations of being an entrepreneur.

     AutoNavi, which he co-founded in 2002, was quick to notice the potential of map digitization in China. It achieved rapid growth after its digital map content was adopted in car navigation systems sold in China by major global automakers, including Germany's Volkswagen.

     The company now offers map information services through smartphones as another pillar of its growth strategy. Baidu, the leading Chinese Internet search service, also regards smartphones as the entrance to the Internet. "Our competition will be a contest of endurance," said Cheng.

     His foresight will be tested as competition with Baidu heats up.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends April 19th

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media