ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Technology

Alibaba recruits army of 'influencers' for global ecommerce drive

Livestreaming captivates China but foreign markets pose their own challenges

Valentina Avalon drops a speaker into water to test its waterproofing. Influencers such as Avalon are part of Alibaba's international growth plans. (Photo courtesy of Valentina Avalon)

HONG KONG -- Valentina Avalon has spent an hour on a video call, talking about her clothes.

"It was very difficult to find clothes with this color," she says as she stands next to a closet at her home in Kharkiv, Ukraine, holding a pair of lavender trousers. "This color is fashionable and very beautiful. As you can see, I like it very much."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more