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Alibaba's Lazada criticizes 'walled gardens' in Vietnam e-commerce

Can the e-retailer retake crown from Shopee as tech interoperability grows?

An ad blitz in Ho Chi Minh City for Lazada's "11-11" sale is modeled on parent Alibaba's Singles' Day promo in China. (Photo by Lien Hoang)

HO CHI MINH CITY -- E-commerce platform Lazada made an unusual call for cooperation in an industry better known for cash-burning competition and bids to "lock in" both users and merchants.

As it tries to claw back the top spot in Southeast Asia's e-commerce market now taken by Singapore-based Shopee, Lazada told Nikkei Asia it will invest in logistics, payments and mobile shopping.

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