HO CHI MINH CITY -- E-commerce platform Lazada made an unusual call for cooperation in an industry better known for cash-burning competition and bids to "lock in" both users and merchants.
As it tries to claw back the top spot in Southeast Asia's e-commerce market now taken by Singapore-based Shopee, Lazada told Nikkei Asia it will invest in logistics, payments and mobile shopping.



.jpg?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)



