Alibaba's Lazada criticizes 'walled gardens' in Vietnam e-commerce
Can the e-retailer retake crown from Shopee as tech interoperability grows?
An ad blitz in Ho Chi Minh City for Lazada's "11-11" sale is modeled on parent Alibaba's Singles' Day promo in China. (Photo by Lien Hoang)
HO CHI MINH CITY -- E-commerce platform Lazada made an unusual call for cooperation in an industry better known for cash-burning competition and bids to "lock in" both users and merchants.
As it tries to claw back the top spot in Southeast Asia's e-commerce market now taken by Singapore-based Shopee, Lazada told Nikkei Asia it will invest in logistics, payments and mobile shopping.
Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.
Celebrate our next chapterFind out more
Free access for everyone - Sep. 30