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Amazon courts Vietnam merchants in Alibaba's backyard

US retailer says pandemic has boosted exports from Southeast Asian country

Amazon sellers in Vietnam are taking advantage of pandemic-fueled spending by customers in the U.S. and other overseas markets. (Source photo by Reuters) 

HO CHI MINH CITY -- Amazon is stepping up its recruitment of sellers in Vietnam as the U.S. e-commerce giant takes on China's Alibaba in its own backyard.

The focus on Vietnam is part of Amazon's broader strategy of tapping suppliers in Asia, and it is starting to bear fruit -- the company says the number of merchants exporting at least $1 million worth of goods from Vietnam tripled last year as overseas customers in lockdown spruced up their homes and refreshed their wardrobes.

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