Amazon denies unfair seller policy as it aims to expand in Vietnam

E-commerce giant to promote shipping service under scrutiny elsewhere

20211214 amazon warehouse

U.S. online retail leader Amazon.com says growth in Vietnam is higher than in Indonesia, Thailand, Malaysia and the Philippines. (Photo courtesy of Amazon)

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- Amazon does not favor merchants that use its shipping service, said the company's director in Vietnam, one of the U.S. e-commerce giant's fast-growing markets for its third-party seller business.

The company was addressing concerns that have been raised by competition regulators elsewhere, who say merchants receive preferential treatment, such as higher page rankings, if they choose Fulfillment by Amazon (FBA) over other logistics options.

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