'Apple Intelligence', OpenAI partnership unveiled by iPhone giant

Other AI models to be integrated in addition to ChatGPT, Apple says at WWDC

20240610N Apple's Cook

Apple CEO Tim Cook attends the annual developer conference event at the company's headquarters in Cupertino, California © Reuters

YIFAN YU, Nikkei staff writer

PALO ALTO, California -- Apple unveiled its highly-anticipated artificial intelligence strategy at its annual developer conference Monday, laying out plans for how its "Apple Intelligence" generative AI will make its devices more intelligent and announcing a partnership with ChatGPT-developer OpenAI.

The U.S. tech giant kicked off the five-day Worldwide Developers Conference (WWDC) with a keynote at Apple Park in California. It announced a series of updates to the operating systems of the iPhone, iPad, Mac, Watch and Vision Pro, but the highlight of the day was the debut of Apple's plan to leverage the rapidly developing world of generative AI.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.