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Technology

Apple increases production of iPhone 11: sources

Extra 8m units follow unexpected higher demand after iPhone sales collapse last year

The new budget-conscious iPhone 11 range, released in September, marks the first time that Apple has reduced the starting price of its model upgrade. It came as the global smartphone market is expected to shrink overall for the third year running. (Photo by Tokuyuki Matsubuchi)

TAIPEI -- Apple has told suppliers to increase their production of its latest iPhone 11 range by up to 10%, or 8 million units, the Nikkei Asian Review has learned, following better-than-expected demand worldwide for its new cut-price handset.

The increase in orders appears to validate Apple CEO Tim Cook's new strategy of enticing budget-conscious consumers with cheaper models amid the weakening world economy. The order boost of between 7 million and 8 million units is equivalent to total annual phone shipments this year by Google, a rising iPhone rival in Apple's home U.S. market.

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