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Technology

Apple ink supplier in Japan makes mark with iPhone 11 Pro colors

Tim Cook says Seiko Advance is 'the reason' Midnight Green exists

The iPhone 11 Pro and Seiko Advance's factory: The Japanese company produces the colors for Apple's top-of-the-line phones. (Source photos by Tokuyuki Matsubuchi and Ken Kobayashi)

TOKYO -- Apple may be the world's most recognizable brand. Few consumers have ever heard of Seiko Advance. But when Apple CEO Tim Cook spent three days in Japan in early December, he made sure to visit the unsung company -- and tweet about it.

In an interview, Cook told Nikkei that Seiko Advance is the "reason" Apple was able to release its top-of-the-line iPhone 11 Pro in a new color called Midnight Green.

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