Apple offers discounts up to $68 in China on iPhone 16 Pro and Pro Max

Rare discounts come as competition intensifies and consumption remains tepid

iPhone sales in China slipped 0.3% during the third quarter from a year earlier, while Huawei's sales surged 42%, according to research firm IDC. © Reuters

January 2, 2025 18:36 JST

BEIJING (Reuters) -- Apple is offering rare discounts of up to 500 yuan ($68.50) on its latest iPhone models in China, as the U.S. tech giant moves to defend its market share against rising competition from domestic rivals like Huawei.

The four-day promotion, running Jan. 4-7, applies to several iPhone models when purchased using specific payment methods, according to its website.