Apple orders over 10% more iPhones than last year on AI bet

Company preparing for Sept. 9 launch of first phones with Apple Intelligence

20240828 Apple store

Customers look at the Australian release of the latest iPhone and Apple Watch models at the Apple Store on September 22, 2023 in Sydney, Australia.  © Getty Images

CHENG TING-FANG and LAULY LI, Nikkei Asia tech correspondents

TAIPEI -- Apple is betting that its first AI-equipped iPhones will be a hit, telling suppliers to prepare components and parts for some 88 million to 90 million smartphones, according to multiple sources familiar with the plan. 

That is more than last year's initial component orders for around 80 million new iPhones. 

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