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Apple showcases first MacBooks with self-designed M1 chip

Arm-based CPU offers California-based firm with alternative to Intel semiconductors

Apple's three new Mac computers begin at a price of $699. (Photo courtesy of Apple)

PALO ALTO, U.S.-- Apple unveiled Tuesday a new MacBook lineup powered by the company's first in-house-designed chip for Mac, the M1, an important shift by the American tech giant as it replaces Intel CPUs used in previous models.

In a livestream from its Cupertino, California headquarters, company executives introduced the M1 -- designed by Apple and based on Arm Holdings technology -- and three new Mac computers powered by the first Apple silicon: a new MacBook Air laptop, a new 13-inch MacBook Pro laptop, and Mac mini desktop computer.

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