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Apple suffers 1st revenue drop since 2019 on lower demand, China woes

Greater China takes biggest hit but 'production back where we want it to be'

Lockdowns in China impacted Apple's primary iPhone 14 Pro and iPhone 14 Pro Max assembly hub in Zhengzhou. (Photo courtesy of Apple) 

PALO ALTO, U.S. -- Apple on Thursday reported its first quarterly revenue drop after more than three years of growth, blaming production headwinds caused by COVID-19 disruptions in China and weakening global consumer demand.

The iPhone maker saw sales decline in all regions, but China registered the biggest decrease in the quarter.

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