ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Apple tightens privacy, putting it at odds with social media giants

Users will gain more options, iPhone maker announces at developer conference

Apple CEO Tim Cook speaks about privacy protections at the Apple Worldwide Developers Conference at company headquarters in Cupertino, California, on June 7.   © Reuters

PALO ALTO, U.S .-- Apple doubled down on privacy Monday, announcing new versions of its iPhone, iPad, Mac and Apple Watch operating systems in a move expected to further disrupt the online advertising industry.

While techies from across the globe have historically gathered near Apple's Silicon Valley headquarters for the annual Worldwide Developers Conference, the highly anticipated five-day event is being held online again this year because of the COVID-19 pandemic.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more