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Apple tightens privacy, putting it at odds with social media giants

Users will gain more options, iPhone maker announces at developer conference

Apple CEO Tim Cook speaks about privacy protections at the Apple Worldwide Developers Conference at company headquarters in Cupertino, California, on June 7.   © Reuters

PALO ALTO, U.S .-- Apple doubled down on privacy Monday, announcing new versions of its iPhone, iPad, Mac and Apple Watch operating systems in a move expected to further disrupt the online advertising industry.

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