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Arm unit Treasure Data to seek buyer or IPO before Nvidia sale

New CEO says Asian expansion is priority for data-marketing company

Arm acquired Treasure Data, whose software enables companies to store and analyze customer data, in 2018.

TOKYO -- Treasure Data, the digital marketing subsidiary of U.K. chip designer Arm, will seek a buyer or try to go public before SoftBank Group completes the sale of Arm to U.S. chipmaker Nvidia, its CEO said.

SoftBank announced in September that it is selling Arm to Nvidia in a $40 billion deal. Arm's IoT Services Group, which included Treasure Data, was not part of the transaction, leaving uncertainty over the future of the company.

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