Arsenal F.C. partners NTT Data to promote fan digital engagement

Japanese company provides data analytics for personalized experiences

London's Arsenal F.C. says it is pursuing a bold vision for its digital transformation, and has "found excellent chemistry across both executive and operational levels" with Japan's NTT Data. (Source photo by Getty Images)

YUICHI SHIGA, Nikkei staff writer

September 23, 2024 17:18 JST

TOKYO -- Arsenal, a top English Premier League football club, and NTT Data, a Japanese information technology company, have entered a multi-year partnership to enhance the club's digital transformation in its worldwide fan engagement.

NTT Data is Arsenal's first official digital transformation partner. A listed subsidiary of Nippon Telegraph and Telephone Corp., it will "provide data analytics tools, machine learning and real-time integrations" to Arsenal.