Artificial intelligence

Asus targets Japan for AI PCs, says US price hikes possible

Global market outlook depends on Trump tariffs, co-CEO says

20250527N ASUS

Asus has been taking the lead on marketing AI personal computers. (Photo by Suzu Takahashi)

HIDEAKI RYUGEN
May 28, 2025 03:29 JST

TAIPEI -- Taiwanese PC maker Asus sees room to grow in Japan with its artificial intelligence-equipped laptops, even as it contends with the risk of rising tariff barriers to the U.S. market.

"Japan is our key market in 2025," S.Y. Hsu, co-CEO of Asus, told Nikkei.

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