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Asia MICE tourism tries to escape trap with AR and holograms

Canadian tech startup provides new exhibition services for post-COVID era

A Tesla car on exhibition in Las Vegas viewed through augmented reality developed by NexTech AR Solutions. (Photo courtesy of NexTech AR Solutions)

TOKYO -- As the coronavirus pandemic continues to curtail international travel, a Canadian startup is offering companies a platform that uses augmented reality and holograms that will enhance the experience of virtual meetings and conferences.

NexTech AR Solutions formed a partnership with Coex, a South Korean convention and exhibition hall and the largest of its kind in Seoul, in November.

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