Asustek to build server production line in U.S. to tap AI boom

Taiwan's top computer maker aims to grow data center and mini PC businesses

Asustek Senior Vice President Jackie Hsu, left, and Chao Kuo-wei, general manager of the company's NUC business and IoT units say the outlook for servers and mini PCs is bright. (Photo by Cheng Ting-Fang)

CHENG TING-FANG, Nikkei Asia chief tech correspondent

November 16, 2023 14:42 JST

TAIPEI -- Taiwan's Asustek Computer is building a server production line in the U.S. for the first time as the personal computer maker seeks fresh growth catalysts from the boom in demand for artificial intelligence-powered equipment.

The world's fifth-biggest computer maker, known for its Asus brand, is also ramping up its mini PC and smart manufacturing businesses, as the overall consumer electronics market remains sluggish.