Bollywood beckons Sony to open AI research labs in India

Company will hire local engineers to study applications in music and movies

20191114N bollywood (REUTERS)

Bollywood actress Madhuri Dixit performs during the 15th International Indian Film Academy Awards in Tampa, U.S., in April 2014. © Reuters

YOICHIRO HIROI, Nikkei staff writer

TOKYO -- Sony will open artificial intelligence labs in India starting next year, turning to the country that brought the world Bollywood to research applications for the technology in movies and music.

The bases will be in areas with many universities and research institutes. The first will open in Bangalore, the company said Thursday.

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