ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Technology

Bollywood beckons Sony to open AI research labs in India

Company will hire local engineers to study applications in music and movies

Bollywood actress Madhuri Dixit performs during the 15th International Indian Film Academy Awards in Tampa, U.S., in April 2014.   © Reuters

TOKYO -- Sony will open artificial intelligence labs in India starting next year, turning to the country that brought the world Bollywood to research applications for the technology in movies and music.

The bases will be in areas with many universities and research institutes. The first will open in Bangalore, the company said Thursday.

Sony plans to hire Indian talent with strong information technology skills by building networks with local researchers. It hopes to attract engineers who return to the country after working abroad.

The Bangalore facility will be Sony's seventh global R&D center, complementing ones in such countries as Japan, the U.S. and China.

Entertainment is a key earner for the Japanese blue chip. Music, movies and video games generated roughly half its sales last fiscal year and about two-thirds of operating profit.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends October 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media