Can the iPhone 11 turn around Apple's fortunes in China?

The US phone maker has some key questions left unanswered: price, 5G and trade war

20190911 iPhone 11 China website

Chinese customers can start pre-ordering new iPhone 11 this Friday, Apple’s China website shows.

YIFAN YU, Nikkei staff writer

PALO ALTO, U.S. -- The recently released iPhone 11 came with a surprise feature: a cheaper price tag than its predecessor. It is the first time Apple has cut the starting price for the latest generation of its iconic handset, a sign that the company is "laser-focused" on regaining its lost ground in China, the world's biggest smartphone market.

But industry experts say Apple still has some key questions to answer -- particularly regarding 5G -- before it can hope to reverse its shrinking market share in China.

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