ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Technology

Can the iPhone 11 turn around Apple's fortunes in China?

The US phone maker has some key questions left unanswered: price, 5G and trade war

Chinese customers can start pre-ordering new iPhone 11 this Friday, Apple’s China website shows.

PALO ALTO, U.S. -- The recently released iPhone 11 came with a surprise feature: a cheaper price tag than its predecessor. It is the first time Apple has cut the starting price for the latest generation of its iconic handset, a sign that the company is "laser-focused" on regaining its lost ground in China, the world's biggest smartphone market.

But industry experts say Apple still has some key questions to answer -- particularly regarding 5G -- before it can hope to reverse its shrinking market share in China.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more