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Technology

Candy Crush-powered challenger enters Vietnam's edtech market

Learning from popular game, Sweden's Astrid faces potent rivals of its English app

Astrid's engaging interface rewards learners for progress and encourages them to keep playing. (Source photos by Yuki Kohara)
LIEN HOANG, Nikkei staff writer | Vietnam

HO CHI MINH CITY -- The coronavirus pandemic is fueling a boom in Vietnam's online learning market, and Swedish startup Astrid is taking lessons from the world of mobile gaming to grab a slice of it.

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