China heft helps Singapore e-commerce platforms outstrip rivals

Indonesia's online retailers fail to exploit home market advantage

Singapore e-commerce platform Shopee, which is backed by China's Tencent Holdings, extended its lead as Southeast Asia's top online retailer in the three months to December last year. © Reuters

DYLAN LOH, Nikkei staff writer

April 10, 2020 21:16 JST

SINGAPORE -- China-backed e-commerce retailers Shopee and Lazada appear to be extending their lead in the race for Southeast Asia's online consumers.

Data compiled by cost-comparison platform iPrice and web analytics firm SimilarWeb indicate that the two Singapore-based online retailers, which are backed by China's Tencent and Alibaba Holdings, grabbed 60% of the region's e-commerce web traffic in the three months to December.