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China's Oppo aims to double high-end phone sales despite chip crunch

Smartphone maker fuels global expansion bid with first in-house chip

Oppo's new flagship Find X5 series features a neural processing unit that uses custom AI algorithms to handle images and video. (Source photos courtesy of Oppo) 

TAIPEI -- Chinese smartphone maker Oppo plans to double its shipments of high-end devices this year despite chip shortages as the company seeks to expand in Europe and the Americas, an executive told Nikkei Asia.

Billy Zhang, Oppo's vice president of overseas sales and services, said in an interview with Nikkei Asia that his company sees a relatively healthy outlook for 2022 as the world gradually recovers from the coronavirus pandemic. The overall smartphone market will continue to rebound this year, growing about 5%, Zhang said.

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