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Technology

Curry with a gin and tonic? AI gourmand declares it a match

Neural network tech analyzes taste to find the best pairings of food and drink

Azusa Kern, an assistant brand manager at Bacardi Japan, asked an AI startup to find out what popular Japanese foods paired with gin and tonics.

TOKYO -- In a novel twist on marketing research, a number of Japanese beverage companies are experimenting with neural network and other advanced technologies to discover what foods pair best with their libations.

A form of artificial intelligence, neural network technology attempts to replicate brain processes. Some companies want to put this and other AI-related tech to work studying the sources and mechanisms of pleasurable sensations, then apply the findings to product development.

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