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DoorDash launches in Japan as food delivery war heats up

SoftBank-backed giant faces uphill battle against local and international rivals

U.S. food delivery company DoorDash has chosen Sendai as its first city in Japan, with operations there beginning on June 9. (Photo courtesy of DoorDash) 

PALO ALTO, U.S. -- U.S. food delivery giant DoorDash launched its Japan operation on Wednesday, a move that is expected to further intensify the already fierce competition for a slice of the country's food delivery market.

Based in San Francisco, DoorDash provides delivery services in the U.S., Canada and Australia. Japan will be the first Asian country in which it operates.

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