Earth's richest man, Jeff Bezos, reaches space in Blue Origin rocket

Billionaires race to tap space tourism market as competition heats up

20210720 Jeff Bezos Blue Orgin

Blue Origin's New Shepard rocket, which carried four civilians, lifts off around 9:10 a.m. Eastern time on July 20. © Reuters

YIFAN YU, Nikkei staff writer

PALO ALTO, U.S. -- Amazon.com founder Jeff Bezos, the world's richest person, traveled into space and returned safely Tuesday on the first crewed flight by the Blue Origin company he founded in 2000.

Blue Origin's New Shepard rocket lifted off from Texas around 9:10 a.m. Eastern time. The mission came on the 52nd anniversary of the 1969 lunar landing by Neil Armstrong and Buzz Aldrin.

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