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Technology

Ex-Facebook exec shows old-school sake maker power of social media

Kiuchi Brewery bucks tradition with direct-to-consumer beer

Visitors toast with craft beer at Kiuchi Brewer in the Japanese city of Naka, northeast of Tokyo. (Photo by Tomoki Mera)

TOKYO/PALO ALTO, U.S. -- When a former Facebook executive first approached Yoichi Kiuchi with the idea of selling craft beer from his roughly 200-year-old brewery straight to consumers, he could not help but be skeptical.

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