Facebook rebrands as Meta in bid to shift focus to the 'metaverse'

U.S. tech giant says it is expanding 'beyond' social apps

20211028N Facebook Meta

Facebook CEO Mark Zuckerberg announces the social networking company's new name, Meta, in this screenshot from a Oct. 28 presentation.

YIFAN YU, Nikkei staff writer

PALO ALTO, U.S. -- Facebook, the U.S. tech company known for its namesake social media app, is changing its name to Meta, founder and CEO Mark Zuckerberg said Thursday, to reflect "the future that we want to help build."

With controversy swirling around the core business, after a series of leaks and whistleblower claims, Zuckerberg has sought to project a vision for the company that goes beyond traditional social media to encompass a buzzy new term, the "metaverse."

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