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Foodpanda will not follow 'superapp' rivals in ASEAN: CEO

10 years on, food delivery service to focus on core business for profitability

Foodpanda CEO Jakob Angele aims to strengthen the company's engineering and business team as it faces stiffer regional competition. (Source photos by Tsubasa Suruga and Getty Images)

SINGAPORE -- Food delivery service Foodpanda remains focused on its core business to reach profitability on a group level, the company's CEO says, adopting a different strategy from regional competitors such as Grab and GoTo, which have expanded into different businesses to become "superapps." 

"We really want to make a point of not becoming a superapp," Foodpanda's Jakob Angele told Nikkei Asia in an interview this week. "We want to be an app which stands for something very concrete and has a very clear value proposition for customers."

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