From Nvidia to crypto: 5 things to watch at CES 2025

China Big Tech will be largely absent but small Chinese exhibitors will be many

20241227 CES

Jensen Huang is scheduled to make a much-anticipated appearance at CES 2025 in Las Vegas on Jan. 6. (Source photos by Reuters and Ken Kobayashi)

YIFAN YU and CISSY ZHOU, Nikkei staff writers

LAS VEGAS -- CES, the world's largest consumer technology trade show, officially kicks off on Tuesday in Las Vegas. Companies from around the world will be showing off the latest advances in artificial intelligence, automotives, robotics, augmented and virtual reality and more.

The annual four-day gathering, formerly known as the Consumer Electronics Show, welcomed more than 4,300 exhibitors and 138,000 attendees last year. The first major tech event of 2025 is expected to have a strong Asian presence, including big names from South Korea and Japan.

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