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He sold a startup to Panasonic. Now he puts AI in Vietnam's shops

Thong Do applies computer vision and online-style analytics to brick-and-mortar retail

Palexy CEO and co-founder Thong Do demonstrates the computer vision tech his startup uses with retail store cameras during an interview in Ho Chi Minh City in October.   © Lien Hoang

HO CHI MINH CITY -- Once shoppers enter certain fashion stores or mattress retailers in Vietnam, the cameras roll and the computers get to work -- calculating what percentage of people talk to the staff or make a purchase, and dozens of other metrics.

Crunching the numbers for these retail clients is Palexy, one of Vietnam's few startups bringing machine learning into the physical world and expanding in Asia.

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