Huawei releases revamped, renamed Pura 70 flagship smartphone

Move comes as tech giant accelerates comeback in huge Chinese market

Huawei began selling its latest line of flagship smartphones, the Pura 70, on April 18, exactly 12 years after its first P series was released. (Screen shot from Huawei Weibo site)

CHENG TING-FANG and LAULY LI, Nikkei tech corespondents

April 18, 2024 12:56 JST

TAIPEI -- Huawei Technologies began selling its latest premium smartphones in China on Thursday -- exactly 12 years after launching its flagship phone series -- as the company continues to mount a comeback in the domestic device market.

The Pura 70 Ultra and Pura 70 Pro are Huawei's first smartphones incorporating a large language model, its self-developed Pangu LLM, the company said. The handsets run on HarmonyOS, the operating system Huawei developed as a replacement for Google's Android.