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In rural Vietnam, Facebook finds a new approach to growth

Social media giant betting on chat-based e-commerce and online video

Facebook sees opportunities for growth in Vietnam's vast base of rural internet users. (Source photos by AFP/Jiji and EPA/Jiji) 

HO CHI MINH CITY -- Facebook is taking lessons from rural Vietnam as part of its advertising business becomes more difficult and online merchants embrace video and chat to connect with customers.

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