Indonesia's generative AI market booms as entrepreneurs embrace risk

Chatbots that streamline work are becoming widespread

20230726N Indonesia Mekari

Indonesian startup Mekari uses AI to analyze client companies' finances and offer strategic advice. (Photo courtesy of Mekari)

KOYA JIBIKI, Nikkei staff writer

JAKARTA -- Indonesia's generative AI market is rapidly expanding, driven by the country's risk-taking entrepreneurs and innovators.

The sector is expected to reach $212.6 million this year, the largest in Southeast Asia, according to German research firm Statista. The growth represents a 10-fold increase from 2020, with the market projected to continue growing at an annual rate of nearly 30% to reach $1.15 billion by 2030.

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