TOKYO -- Apple released its low-cost iPhone SE last month, in an attempt to win market share from Chinese rivals. Nikkei has analyzed the SE to find out how Apple has managed to develop this low-priced model that punches much above its weight.
Apple has splurged on a core processor and some communication parts for the SE model, but other components, including its liquid crystal display and battery, are nearly the same as its iPhone 8. It can be said that the iPhone SE is "a family car equipped with a supercar's engine," as the company shifts its strategy from purely focusing on selling high-end models.
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