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Facebook CEO Mark Zuckerberg speaks to an avatar of himself during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta. © Facebook/Reuters

LAULY LI, CHENG TING-FANG and YIFAN YU, Nikkei staff writers

November 11, 2021 13:44 JST

TAIPEI/PALO ALTO, U.S. -- Mark Zuckerburg raised eyebrows when he announced late last month that his social media empire will be rebranded as "Meta."

The name is inspired by a sci-fi concept known as the metaverse -- and the company formerly known as Facebook is betting that it represents the future of the internet.