HONG KONG -- Chinese online retailer JD.com has launched a digital avatar of its founder Richard Liu to be its live sales host as it fights for market share in live commerce, a thriving sector that the company has been struggling with.
In his debut live streaming sale on Tuesday evening, the digital Liu, dressed in a dark suit, promoted food and home appliances, and distributed digital coupons. He also announced a three-year plan to allocate resources worth 10 billion yuan ($1.3 billion) to subsidize agricultural products on JD's platform.
.jpg?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)
