Japan convenience store hires remote worker in Sweden for night shift

Lawson turns to digital avatars as it struggles to staff 24-hour shops

20241231N lawson avatar

Lawson convenience stores see customer service avatars as a solution to a labor shortage. (Photo by Keiichiro Sato)

DAIKI HIRAOKA, Nikkei staff writer

TOKYO -- Japanese convenience store chain Lawson will employ remote clerks overseas to serve late-night shoppers through digital avatars.

The first of these avatars is set to go online in January and will be operated by a native Japanese living in Sweden. The employee will help customers in multiple Lawson locations in the Tokyo and Osaka areas.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.