TOKYO -- Ad agency Hakuhodo DY Holdings will become the first company to sell metaverse advertising in Japan, tapping a market that is forecast to skyrocket as the technology takes off.
Group company D.A.Consortium Inc. intends to sell ad space in virtual worlds created on Roblox, a game-building platform with 50 million daily players. Advertisers can display still images or video on in-game buildings and billboards, and change the content based on a user's demographic profile.
