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Japan sake makers to adopt blockchain to fight Asian counterfeits

Consultancy EY aims to extend system to fruit amid global boom in Japanese cuisine

Japan's sake exports are on the rise thanks to a growing global appetite for the country's cuisine.   © Reuters

TOKYO -- EY Japan, a branch of the global accountancy firm, plans to launch a blockchain traceability system for Japanese sake and fruit, sharing information including origin and delivery records with foreign consumers, in a move that will help brewers and producers differentiate their authentic products from counterfeits.

"SAKE Blockchain", which has been developed by the Japanese arm of the consultancy group, will be rolled out in Asia in places such as Hong Kong and Singapore once a stable business environment has been reestablished in the wake of the spread of the new coronavirus, which has affected the consumption of Japanese products.

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