John Deere, Caterpillar spearhead machinery tech transformation

Self-driving seeding machines and mining trucks backed by data-driven innovation

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A John Deere exhibit at January's Consumer Electronics Show in Las Vegas. (Photo by Takafumi Hotta)

TAKAFUMI HOTTA, Nikkei staff writer

NEW YORK -- Top U.S. agricultural and construction machinery manufacturers Deere & Co. and Caterpillar are looking to evolve into full-blown tech companies, pushing self-driving technology beyond what the passenger car industry has been able to achieve.

During a quarterly earnings briefing in February, Deere & Co., which does business as John Deere, referenced the response to its presentation at the CES, the world's largest consumer electronics trade show in January. Chairman and CEO John May delivered the keynote address on the morning of the show's first day open to the public.

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