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Lazada and Grab swap referrals for Vietnam's growing consumers

E-commerce and ride-hailing apps eye COVID-fueled market expansion

Vietnamese users of the Grab ride-hailing app now see referrals to the e-retailer Lazada when they log in, and vice versa, under a new cross-marketing deal.    © Grab

HO CHI MINH CITY -- Vietnamese are seeing both Lazada and Grab when they log onto the app for either, thanks to a cross-promotion agreement by the e-commerce and ride-hailing companies in Southeast Asia's fastest-growing market for internet services.

The two companies announced last week that Lazada, Alibaba's Singapore-based subsidiary, now points shoppers to GrabFood delivery and will use GrabExpress to ship products. Grab also refers its app users to Lazada, which has added GrabFood livestream reviews on its app. Both companies are giving out coupons to lure customers from each other's platform.

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