Mercari plans investment blitz to crack code in U.S. marketplace

Japanese secondhand e-commerce company struggles against eBay and Meta

20220116N Mercari

Mercari faces intense competition in the U.S. from eBay and other rival secondhand-goods platforms.

RYOSUKE ARASAWA, Nikkei staff writer

TOKYO -- As Japan's Mercari pursues its ambition to become a global online marketplace, it must first turn around flagging operations in the U.S., where players big and small are waging a cutthroat competition.

Mindful of the company's U.S. conundrum, CEO Shintaro Yamada pledged to step up investment in a blog post published early in the new year.

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