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Meta to debut ad-creating generative AI this year, CTO says

Facebook parent expects tech to help clients better reach audiences, reduce costs

Meta Chief Technology Officer Andrew Bosworth says the company's artificial intelligence can help clients choose the right methods to reach their desired audience. (Source photos by Yutaka Miyaguchi and AP)

TOKYO -- Facebook owner Meta intends to commercialize its proprietary generative artificial intelligence by December, joining Google in finding practical applications for the tech.

The company, which began full-scale AI research in 2013, stands out along with Google in the number of studies published.

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