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Technology

Microsoft challenges Apple's business model with Windows 11

New operating system will hit the market by the end of this year

The software that turned Microsoft into a household name and dominated personal computers for years has been overtaken in popularity by devices using Apple and Google software.    © Reuters

Microsoft Corp on Thursday showed Windows 11, its first major operating system revamp since 2015 with new changes that take direct aim at Apple Inc's lucrative App Store business model.

Windows 11, which will hit the market by the end of this year, will include a new Windows Store that will let software developers use their own in-app payment systems and pay no commissions to Microsoft. It will also let users both find and run Android mobile applications on their laptops and PCs, thanks to technology assistance from both Amazon.com and Intel Corp.

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