Mitsubishi taps phone location data for Indonesia smart city

Trading house invests in Tokyo startup that analyzes flows of people

20210421N Jakarta pedestrian

A man crosses a pedestrian bridge in Jakarta. © Reuters

FUMIE YAKU, Nikkei staff writer

TOKYO -- Japanese trading house Mitsubishi Corp. will use smartphone location data in urban development, with a partner's technology to be first introduced in a smart city project in Indonesia.

Mitsubishi has entered into a capital and business partnership with unerry, a Tokyo-based marketing consultancy. The size of the investment and ownership ratio have not been disclosed, but Mitsubishi is expected to become the largest shareholder with the exception of those involved in the startup's founding.

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