ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Nissan and Toyota roll into metaverse with virtual experiences

Step into a Ginza showroom or join an office meeting, all without leaving home

Nissan Motor's virtual showroom re-creates a real one in Tokyo's Ginza district. (Photo courtesy of Nissan)

TOKYO -- Nissan Motor and Toyota Motor have put their own spin on the metaverse with virtual showroom and office spaces.

Nissan has created a virtual-reality version of its Nissan Crossing gallery in Tokyo's upscale Ginza district, using a platform of U.S. startup VRChat.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more